5 min read

Surfer SEO Review (2023): An In-Depth Look at the Powerful SEO tool

Written by
Marty Youssef
Updated on
January 15, 2023
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How do you rank number 1 on Google?

A big part of ranking on Google is making sure your content is optimized for search engines.

And that is exactly what Surfer SEO promises.

It's a tool that has exploded in popularity recently as it helps writers optimize their content for search engine rankings.

It does this by identifying the most influential terms and phrases related to your topic, which you can then include in your content to make sure it is as search engine-friendly as possible.

In this review, we dive deeper into Surfer SEO and its features, highlight the pros and cons of the tool and touch on pricing.

Read on to learn if Surfer SEO is the right SEO tool for your needs.

Table of content

What is Surfer SEO?

Surfer SEO is a powerful SEO tool that utilizes AI-driven algorithms to analyze data from around the web, providing you with actionable insights on how to optimize your content for search engines, including recommended keywords, meta tags, and internal linking strategies.

The tool was founded in 2017 in Poland by Michal Suski, Richie McMahon and Tomasz Niezgoda.

Surfer SEO features

Surfer SEO is packed with features that aim to help you quickly and easily optimize your content for search engines. Here’s an overview of what this tool can do:

Content editor

If you're a copywriter looking to improve your on-page optimization, Surfer SEO's content editor feature is a must-have tool.

One of the most powerful features of Surfer's content editor is its ability to provide you with a detailed list of relevant keywords. With this information, you'll be able to optimize your content for search engines and ensure that it's easily discoverable by your target audience.

Surfer SEO Content Editor

In addition to keyword research, Surfer also provides real-time feedback on your overall on-page optimization, thanks to its Content Score. This score takes into account factors like structure, word count, and NLP-ready keywords, so you can see exactly where you need to make improvements.

Another great feature of Surfer's content editor is its built-in Outline Builder, which allows you to structure your content into a detailed outline. This is particularly useful for longer articles or blog posts, as it helps you stay organized and ensures that your content flows smoothly.

Surfer SEO Outline Builder

And for those who are looking to write and optimize simultaneously, Surfer's content editor supports multiple languages, not just English, so you can rank high for other languages around the world like French, Spanish, Chinese, Korean and a whole lot more.

Finally, Surfer's Content Editor also includes a Plagiarism Checker to check your article for plagiarism. This is an important tool which helps you avoid penalties from Google.

The Content Editor is arguably what  makes Surfer SEO stand out from other SEO tools. We found it easy-to-use and helpful when writing blog articles.

Grow flow

Surfer SEO's new feature, Grow Flow, is an AI-powered tool that automates and streamlines tasks to help improve your website's SEO.

By connecting your Google Search Console to Surfer, it will generate tasks such as adding missing keywords in articles, identifying high-potential keywords for your site, discovering relevant topics in your niche, and providing suggestions for internal linking.

We found it a handy tool that allows you ton enhance your SEO strategy with minimal effort.

Surfer SEO Grow Flow

Keyword Research

Surfer SEO's keyword research tool, formerly known as Content Planner, helps simplify the process of developing a content strategy and creating SEO-friendly content.

You can search for keywords or by domain, and then identify a seed keyword that represents the overall topic you wish to create content around.

The tool will then provide topic clusters related to the inputted keyword(s) with data points on search intent, monthly search volume, and keyword difficulty.

You can also connect your Google Search Console to see clusters you're not currently ranking for.

You can then select the cluster you wish to create content for, review data points and included keywords and open the Content Editor with a single click.

There are a number of other tools available on the market that does similar things, however having this tool available in your Surfer SEO dashboard makes it a great all-in-one SEO solution.

SEO audit

Surfer SEO's audit feature is a tool that allows you to quickly identify areas for improvement in on-page SEO for a specific web page.

Surfer will review your chosen web page, and make bespoke suggestions that when implemented are likely to improve your position on a SERP.

The Audit is full of useful data points related to 11 sections including Content Score, Missing Common Backlinks, Internal Links, Terms to Use, Word Count, Exact Keywords, Partial Keywords, Page Structure, Title and Meta Description Length, Time to First Byte, and Load Time (ms).

We found this feature useful in helping get a detailed understanding of how your web page compares to your competitors and make data-driven decisions to improve your SEO.

Chrome extension

Keyword Surfer is a Chrome extension add-on feature of Surfer SEO that allows you to generate keyword ideas and view search volumes directly on Google search results.

It provides you with various data points including search volume, CPC, related keywords and visibility metrics, all while you're searching on Google. Additionally, you can create keyword collections and export them as a .csv file to use them later.

This feature makes your keyword research process more efficient as you don't have to leave Google's search page to get started.

Surfer SEO Chrome Extension


One of the best things about  Surfer SEO is its integration with other tools. This makes it incredibly easy to set up, and get the most out of your SEO efforts.

Surfer integrates natively with tools like Jasper AI, Semrush and Wordpress. This allows you to configure your workflow and access data from existing tools.

Overall, we found Surfer's integration capabilities to be one of its major strengths.

Surfer SEO pricing

Surfer SEO has both monthly and annual plans available. The monthly plans are:

Basic plan at $59 USD per month which includes:

  • 10 articles per month via the Content Editor
  • 20 pages per month via the Audit tool
  • 2 websites tracked by the Grow Flow tool
  • 1 team member

Pro plan at $119 USD per month which includes:

  • 30 articles per month via the Content Editor
  • 60 pages per month via the Audit tool
  • 5 weeks tracked by the Grow Flow tool
  • 3 team member

Business plan at $239 USD per month which includes:

  • 70 articles per month via the Content Editor
  • 140 pages per month via the Audit tool
  • 10 websites tracked by the Grow Flow tool
  • 10 team member
Surfer SEO Pricing

Surfer SEO pros and cons

Here are some of the main pros and cons we found when using Surfer SEO.


  • User friendly interface and tools
  • SEO content core for on-page SEO ranking factors
  • Natural language processing (NPL) analysis for webpage content
  • Integrations available with popular tools like Jasper AI, SEMRush and Wordpress


  • No free trials
  • Pricing may too high for smaller companies or individuals


Surfer SEO is a comprehensive SEO solution with tools designed to help you rank higher in the SERPs.

It offers a wide range of features, such as its Content Editor, Audit tool and Chrome extension add-on that all make it an essential part of any SEO strategy.

The user friendly interface and integration capabilities make it relatively easy to get up and running, although the pricing may be too high for smaller companies or individuals.

Overall, Surfer SEO is an excellent all-in-one tool for your SEO efforts. If you're looking for a comprehensive solution in this area, then it's definitely worth considering.

Surfer SEO is a powerful tool that will help you move up the SERP
Try Surfer SEO