"Know what your customers want most and what your company does best. Focus on where those two meet." So said digital marketing guru and author Kevin Stirtz. But what if you don't know what your customers want? What if you're not sure what your company does best? Customer relationship management (CRM) software can help. CRM systems track and store data about customer interactions. This data can give you valuable insights into what your customers want and how you can improve your products and services to meet their needs better.
According to recent research, companies who have followed this advice and built up the brand loyalty of their customer base stand to see 65% of their sales coming from repeat customers.
The best CRM software will help you to cultivate customer relationships so that your brand becomes one that customers want to return to again and again.
In this blog post, we will compare the top CRM software on the market and help you decide which one is right for your business.
Why customer relationship management software?
In today's competitive business landscape, it's more important than ever to make the most of every opportunity. That's where CRM software comes in. By automating and streamlining key sales, productivity, and forecasting processes, CRM can help your business boost its bottom line. Research shows that CRM software can increase a company's sales by upwards of 29%, enhance productivity by 34% and improve forecasting by 42%. In other words, CRM can help you close more deals, get more done in less time, and accurately predict future trends. If you're not already using CRM software, now is the time to start reaping the benefits. With CRM, your business can achieve new levels of success.
With Salesforce, you can gain an edge on the competition by intelligently identifying opportunities and using powerful tools to manage sales and performance. The world-famous Salesforce community provides support and learning experiences to help you make the most of the platform. You can also take advantage of the comprehensive Salesforce software model, which includes a Sales cloud for better conversion opportunities, a service cloud to support improved client experiences, and a marketing cloud. With all of these features at your disposal, you can close more deals and build lasting relationships with your clients.
Heaps of automation and customisation abilities
Cloud-backed technology means fast performance
Open API lets you integrate with other software
Intuitive lead generation and process management features
World-famous Salesforce community
No live chat
Can be a bit tricky to navigate for beginners
The pricing of Salesforce software differs based on the type of product you choose. The subscription options begin at $25 per user per month and go all the way up to $1,250 for enterprises. They also offer customisable pricing options.
HubSpot is a free CRM solution that gives you the power to track every interaction you have with a customer. It empowers sales professionals with a better view of their sales funnel through intuitive visual dashboards. With email marketing and lead prospecting, as well as a full technology platform to help with everything from email marketing to lead generation, HubSpot is a very powerful CRM system indeed. With Email and Lead Nurturing, you can send free, personalized emails and track your results with built-in analytics reports. This allows you to see what's working and what's not, so you can adjust your strategy accordingly.
Live chat and chatbot supported
Bulk email functionality to send free, personalized emails,
Intuitive analytics reports
Sync and manage your contacts in one location automatically
Provides intelligent insights into sales activity and ad performance
Setting up workflows can be confusing
The CRM can be overwhelming for small businesses
The basic HubSpot CRM is completely free to use. The Starter package costs $40 and includes marketing automation tools and 10 reporting dashboards. The Enterprise software plan is available for $3200 per month.
Pipedrive is a CRM software that is completely streamlined, and it includes AI-enhanced features that make it even more effective. The visual sales pipeline makes it quick and easy to track deals, and the ability to create custom tags for leads ensures that no opportunity is ever missed. In addition, the intuitive interface makes Pipedrive ridiculously easy to use, even for businesses with complex sales cycles.
User interface is very intuitive and customisable
Tracking deals, wins, and probabilities is quick and easy
Custom tags and AI-enhanced capabilities are just a few of the advanced features available
Allows sales calls, emails, and demos to be examined thoroughly
AI-enhanced sales assistance support
May not suit larger corporations
Separating lists is clunky
Pipedrive offers both free and paid plans, so you can try out the technology before committing to a subscription. The basic paid plan starts at $12.50 per month and comes with all the essential features you need to manage your sales pipelines and activities.
With its easy-to-use interface, Monday.com can be customized to track all aspects of the sales process. And because it's accessible through a mobile app, you can keep an eye on your sales even while on the go. Plus, with its ability to integrate with other apps and tools you use, Monday.com gives you the power to streamline your entire sales operation.
Visual reporting makes it easy to see your sales progress
Integrations with other apps and tools
Flexible and customisable
Mobile app makes it easy to keep an eye on your sales
Real-time collaboration tool
Work Docs need a bit more fine-tuning
The interface can be a bit cluttered
There is a 14 day free trial version so you can test out the features before committing to a paid plan. The starter plan, which is only $8 per month, provides you with everything you need to streamline your processes and track every stage of the sales cycle from first contact all the way through to post-sale support.
The Freshworks ecosystem is designed to simplify the way you manage both your sales team and customer relationships. The suite of tools offers opportunities to generate up to 10 times more qualified leads than traditional systems. Freshdesk provides an omnichannel customer service solution that helps you deliver a seamless customer experience across all channels, including phone, email, social media, and live chat.
Offers real-time insights
Lead management powered by AI
Wide array of powerful integrations
360-degree sales platform to access customer information
Mobile app with powerful capabilities
Billing can become confusing and costly
The interface can be challenging to navigate
There is a "Free" plan available, although the features are pretty limited. There is a $15 per month "Growth" package that supports live chat, web forms, Facebook messenger, and so on. However, this is limited to 1000 marketing contacts, If needed, you can upgrade to the $69 per month product that supports up to 5000 marketing contacts.
A widely used CRM software, Zoho CRM provides a comprehensive look at your sales operations, allowing you to follow through on important possibilities, enhance conversion rates, and more. With its detailed visual reporting, you'll always know exactly how close you are to meeting your targets. The tool includes features such as contact and lead management, opportunity tracking, email integration, and customizable dashboards.
Can be used on mobile devices
Live chat, phone, and email customer support
Allows various sales tasks to be automated
Freemium version available
Not as easy to use as other CRMs
Integrations could be better streamlined
The Standard package, which includes scoring rules, workflows, pipeline control, mass email management, and custom dashboards starts at only $14 per month. If you find that you need more features later on, there are three higher-tier packages available ranging up to $52 per month.
Zendesk allows sales teams to increase productivity and close more deals. The tool includes features such as contact and lead management, opportunity tracking, email integration, customizable dashboards, and more. With Zendesk, you can also create custom reports, set up automated workflows, and get real-time insights into your sales performance.
Offers a free trial period
A wide range of features
Can be used on mobile devices
Flexible and customizable
Integrates with third-party applications
The interface can be confusing to use
Limited automation capabilities
Zendesk's pricing plans start at $19 per month for the Starter plan, which includes one user. There is also a free trial version that allows 14 days of use.
Nutshell offers a suite of features that streamline and automate your sales management process, including contact management, reporting and performance tracking, and sales automation. Nutshell also integrates with popular third-party applications like Mailchimp, Constant Contact, Intercom, Outlook, Slack, and more.
Bulk emails can be scheduled
Mobile devices compatible
Data entry and export is streamlined
Enables a collaborative environment
No free version
Doesn't support languages other than English
The two levels to Nutshell's pricing structure are: ‘Starter’ at $19 per user per month and ‘Pro’ at $19 per user billed annually.
Close CRM is a cloud-based CRM platform that helps sales teams manage their sales pipeline and close more deals. The tool includes features such as contact and lead management, opportunity tracking, email integration, and customizable dashboards. It is simple and straightforward to get insights into your sales pipeline, oversee all your customer data management, plus more with the Close CRM system.
Offers a free trial period
Context info provided for every deal
Reporting and analytics are streamlined
High-level customer support
Lesser known and not as widely used as other CRM software
The interface is not as user-friendly as some of the other CRMs on this list
Close CRM's pricing plans start at $25 per month for the Starter plan, which includes one user. The most expensive plan is the $145 package, which includes everything you'll need in a CRM platform.
Insightly is a popular CRM software that helps organizations convert leads into paying customers. The tool monitors the most vital information about a lead in order to determine who should be contacted. Insightly provides a wide range of features, including lead management and project management, customizable dashboards, and integration with third-party applications such as Google Apps, Office 365, and MailChimp.
The platform is easy to use and set up
Can be used on mobile devices
Calendar event management is highly adaptive
Tracking and updates are automated
Monitor important metrics easily with visual dashboards
No live chat support
Accessible by English speakers only
Insightly's pricing plans start at $29 per month for the Professional plan, which includes up to five users. The price goes up to $49 per month for the Enterprise plan, which supports an unlimited number of users.
When it comes to CRM software, it's important to find the one that is the best fit for your business. Not all CRMs are created equal, and each has its own set of features that may be more or less important to you. It's important to do your research and find the CRM that will work best for your specific needs.
The best CRM software can help you manage your customer relationships more effectively and increase your sales conversions. It can also help you track your sales progress and identify opportunities. With the right CRM software, you can streamline your sales process and improve your bottom line.
If you're looking for CRM software that can help you take your business to the next level, you should strongly consider Salesforce or Hubspot among your top picks. Both CRMs offer a wealth of features and benefits that can help you grow your business. However, it's important to carefully consider your specific needs before making a decision. CRM software is a powerful tool, but it's not a one-size-fits-all solution. At the end of the day, a CRM is only as good as the team that uses it.