Are you struggling to grow your personal brand on LinkedIn?
As a professional, entrepreneur, or content creator, you understand the power of LinkedIn as a platform for networking, thought leadership, and business growth. But creating engaging content, building relationships, and tracking your performance can be time-consuming and challenging.
Enter Taplio, an all-in-one, AI-powered LinkedIn tool designed to streamline your LinkedIn strategy and help you shine on the platform without the usual hassle.
In this review, we'll delve into Taplio's features, pricing, pros and cons, and compare it to other LinkedIn tools on the market. We aim to provide you with a comprehensive understanding of what Taplio offers and whether it's the right tool to elevate your LinkedIn presence.
So, let's get started and discover if Taplio is the key to unlocking your LinkedIn potential.
What is Taplio?
So, what exactly is Taplio?
Taplio is an innovative tool designed to help you leverage the power of LinkedIn to grow your personal brand. It's not just another social media management tool; it's a platform specifically tailored to the unique features and opportunities that LinkedIn offers.
Founded by Tibo Louis-Lucas and Tom Jacquesson, the brains also behind Tweet Hunter, a similar tool for Twitter, Taplio brings their expertise and understanding of social media algorithms and user engagement to the LinkedIn space.
Whether you're a founder, content creator, consultant, freelancer, or part of a larger team, Taplio understands that establishing a strong personal brand on LinkedIn is a key pillar of growth for your activity. But it also recognizes that building your brand shouldn't be a painful process or distract you from your core business activities. That's where Taplio comes in.
With over 4200 LinkedIn creators, consultants, CEOs, and team members already using the platform, Taplio aims to make LinkedIn branding less of a chore and more of a strategic advantage. It offers a suite of features designed to help you create better content, schedule your posts at the right time, build new relationships, and monitor all your results - all in just 10 minutes a day.
In essence, Taplio is your personal LinkedIn assistant, powered by advanced AI technology. It's designed to help you invest in yourself, your brand, and collect more results for your business. So, let's delve deeper into what makes Taplio stand out in the crowded social media tool market.
Taplio Features
AI-Writing Assistant Powered By GPT-4
Taplio's AI-writing assistant, powered by GPT-4, is your personal writing coach. It helps you generate interesting and high-performing LinkedIn posts quickly. Whether you want to generate posts with specific topics and formats, rewrite existing posts, or continue writing a post, the AI assistant is there to guide you. It even provides AI-generated contextual replies for commenting, making your LinkedIn engagement more efficient and effective.
Post Generator
The Post Generator feature of Taplio is designed to help you create LinkedIn posts that resonate with your audience. It uses AI to automatically generate "For You" posts, saving you time and effort in brainstorming content ideas.
Post Inspiration
Taplio's Post Inspiration feature provides you with a vast library of over 4 million viral LinkedIn posts. The database is great at providing you with inspiration for your next post by showcasing other posts in your industry that is working already. This feature helps you understand the type of content that drives engagement and results on LinkedIn.
Viral Post Search
With the Viral Post Search feature, you can discover top-performing content in your niche and industry. This feature helps you identify successful content strategies and provides inspiration for your own posts.
Industry News Generator
Taplio's Industry News Generator scours the web to find the latest news in your niche. It allows you to share these updates with your network and even provides suggestions for personal comments about the news, making it easier for you to engage with your audience on current topics.
Post Scheduler
The Post Scheduler feature in Taplio allows you to plan your LinkedIn posts in advance. Whether you want your post to be published at a specific time and date, or just add it to your queue, Taplio makes it easy. It also supports drafts, queue management, rescheduling, and automation, ensuring you're always visible on LinkedIn, even when you're on vacation.
Contact Database
Taplio's Contact Database feature allows you to create lists of people based on their interactions with your content or a Sales Navigator search. By default, it imports people who like and comment on your posts into dynamic lists, helping you build relationships with these newly established connections.
Direct Messages
With Taplio, you can send up to 100 customized direct messages to your first-degree connections or using LinkedIn InMails. This feature requires the installation of the Taplio X Chrome extension.
Post Engagement
Taplio's Post Engagement feature allows you to select any contact list and start engaging with posts your contacts have recently published. This feature helps you get noticed and strengthen your relationships to drive more results and business opportunities.
CRM integration
Taplio offers integration with your existing CRM tools through Zapier, making it easy to handle all those incoming LinkedIn leads the right way.
Analytics
Taplio provides powerful and actionable LinkedIn analytics. You can easily identify your best performing LinkedIn posts and see how your company is performing as a whole. It provides all the important KPIs you need to quickly know if things are going well.
LinkedIn Chrome Extension
Taplio X, the free LinkedIn Chrome extension, provides you with essential metrics and post inspiration directly in LinkedIn while you browse. It also shows you an account's top performing content and a summary of who they are whenever you visit someone's profile or have a conversation on LinkedIn with them.
Taplio Pricing
Taplio offers three pricing tiers to cater to different needs, each with its own set of features and benefits. All prices are billed annually.
1. Starter Plan ($39/month)
The Starter Plan is designed for those who are just beginning their LinkedIn branding journey. It includes:
- Content Inspiration
- Advanced Scheduling
- Personal Analytics
2. Standard Plan ($55/month)
The Standard Plan is the most popular and is designed for those ready to scale their LinkedIn presence. It includes everything in the Starter Plan, plus:
- AI-powered features
- Relationship builder
- Team features
3. Pro Plan ($149/month)
The Pro Plan is used by top LinkedIn creators who are serious about growing and maintaining their audience. It includes everything in the Standard Plan, plus:
- Higher limits for AI and Relationship-building features
- Access to Database: millions of AI-enriched LinkedIn accounts
Taplio also offers a free trial for new users to test the platform and its features. If you're not satisfied, they offer a 30-day money-back guarantee on your first payment. For large teams and agencies, custom pricing is available upon request.
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Taplio Pros and Cons
Pros of Taplio
AI-Powered Features: Taplio's AI-powered features, including the AI-writing assistant and post generator, make creating engaging LinkedIn content a breeze. These features save users time and effort in brainstorming and crafting posts.
Content Inspiration: With access to a library of over 4 million viral LinkedIn posts, users can easily find inspiration for their own content. This feature helps users understand what type of content drives engagement and results on LinkedIn.
Relationship Building: Taplio's contact database and direct messaging features help users build meaningful relationships on LinkedIn. By identifying and engaging with people who interact with your content, you can grow your network and drive more business opportunities.
Analytics: Taplio provides comprehensive LinkedIn analytics, allowing users to easily identify their best-performing posts and understand their overall performance on LinkedIn.
Ease of Use: Taplio is designed to be user-friendly. Its intuitive interface and features make managing your LinkedIn presence simple and efficient.
Cons of Taplio
Pricing: While Taplio offers a range of powerful features, its pricing may be a barrier for some users, especially those just starting out with LinkedIn branding.
LinkedIn Focus: Taplio is specifically designed for LinkedIn, which is a pro for users focused on this platform. However, for those looking to manage multiple social media platforms in one place, Taplio may not be the best fit.
Final Verdict
Taplio is a powerful tool for anyone looking to grow their personal brand on LinkedIn. Its AI-powered features, content inspiration library, relationship-building tools, and comprehensive analytics make it a standout choice for managing your LinkedIn presence.
The platform is user-friendly and designed to save you time, making LinkedIn branding less of a chore and more of a strategic advantage. Whether you're a founder, content creator, consultant, freelancer, or part of a larger team, Taplio has features tailored to your needs.
While the pricing may be a barrier for some, the range of features and benefits offered by Taplio could make it a worthwhile investment for those serious about leveraging LinkedIn for personal and business growth.
In conclusion, if you're focused on growing your LinkedIn presence and are looking for a tool to streamline your content creation, scheduling, engagement, and analytics, Taplio is definitely worth considering. Its focus on helping you build a personal brand and attract opportunities on LinkedIn sets it apart in the crowded social media tool market.
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