5 min read

Unbounce Review: The Best Landing Page Builder? (2023)

Written by
Marty Youssef
Updated on
March 12, 2023
We're reader-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you.

Are you struggling to create landing pages that convert? 

As a business owner, you know that landing pages are essential for generating leads and driving conversions. 

However, building effective landing pages can be a daunting task, especially if you don't have any design or coding experience. 

That's where Unbounce comes in. Unbounce is a landing page builder that makes it easy to create high-converting landing pages without any technical skills. 

In this review, I'll take you through Unbounce's features, pricing, pros and cons, and provide my final recommendation on whether it's the right tool for you. 

So, let's dive in and see if Unbounce can help you solve your landing page woes.

Table of content

What is Unbounce?

So, what exactly is Unbounce? 

Well, it's a landing page builder that helps us create high-converting pages for our website. With Unbounce, we don't need to have any coding or design skills to create professional-looking pages that are optimized for conversion. The drag-and-drop interface is user-friendly and intuitive, making it easy to create custom landing pages that match our brand and messaging.

One thing we love about Unbounce is that it integrates with a variety of other marketing tools, such as email marketing platforms, CRMs, and analytics tools. This makes it easy to connect our landing pages with the rest of our marketing stack and track the effectiveness of our campaigns.

Unbounce also offers a number of templates to get us started, which we can customize to fit our needs. Whether we're creating a landing page for a product launch, a webinar registration, or a lead magnet, there's a template that will work for us.

Unbounce features

Now that we know what Unbounce is, let's take a look at some of its key features.

Drag-and-Drop Interface

With Unbounce's drag-and-drop interface, you can easily customize landing pages to fit your brand and messaging. You can add images, videos, and text blocks, as well as customize the layout and design without any coding or design skills required.

Unbounce Landing Page Builder

Smart Builder

Unbounce's newest feature is their Smart Builder, which uses AI-powered features to make building landing pages even faster and more efficient.

With personalized templates, copy and design recommendations, and the ability to connect your marketing tools without coding, the Smart Builder allows you to create landing pages with ease. Plus, with AI optimization and testing, you can be sure that your pages are performing at their best.

While still in beta, the Smart Builder is already showing promising results and is worth checking out if you want to streamline your landing page creation process.

A/B Testing

Unbounce's A/B testing feature allows you to test different headlines, images, and calls-to-action to see which combinations perform the best. This helps you optimize your landing pages for conversion and get better results from your campaigns. Plus, with Unbounce's Smart Traffic feature, the platform uses AI to automatically send visitors to the best performing variant of your landing page, so you can be sure you're getting the most out of your traffic.

Smart Traffic

Unbounce's Smart Copy AI feature is a game-changer for copywriting. Using GPT-3 technology, it analyzes your landing page copy and provides options to kickstart your copy creation. You can revamp texts, generate follow-up sentences, or expand the copy you've written in seconds.

Dynamic Text Replacement

Unbounce's dynamic text replacement feature allows you to personalize landing pages based on the search term a visitor used to find your page. This feature can increase conversion rates by making the landing page more relevant to the visitor.

Conversion Tracking and Analytics

If you're running paid campaigns, Unbounce's built-in conversion tracking and analytics tools make it easy to track the effectiveness of your campaigns and optimize for better results. You can track clicks, form submissions, and even revenue generated from your landing pages.

Popups and Sticky Bars

Unbounce's Popups and Sticky Bars feature allows you to create engaging popups and sticky bars for your landing pages. These features are proven to increase conversions by grabbing visitors' attention and directing them towards your desired call-to-action.

Unbounce Popups

Smart Copy

Unbounce's Smart Copy AI feature uses machine learning to analyze your landing page copy and suggest improvements that can increase conversion rates. This feature can save you time and effort by providing valuable insights into how you can improve your messaging.

Unbounce Smart Copy


Unbounce offers a wide variety of professionally designed landing page templates that are optimized for conversion. These templates cover a range of industries and use cases, making it easy to find the perfect template for your campaign. Additionally, Unbounce's templates are compatible with WordPress, so you can easily integrate your landing pages with your WordPress website.


Unbounce's integrations capabilities make it simple to connect your landing pages with your favorite marketing tools, such as Mailchimp, Marketo, and Salesforce. You can even use custom webhooks to build your own integrations.

You can also use Zapier to connect your Unbounce landing pages with over 60 different marketing tools without ever leaving the platform or typing a line of code. This helps you manage all of your campaigns and track results in one central location, saving you time and effort.


Unbounce offers four pricing plans, each with different levels of features and functionality:

Launch Plan:

  • $74/month (billed annually) or $99/month (billed monthly)
  • Unlimited landing pages, popups, and sticky bars
  • AI copywriting
  • Up to 500 conversions
  • Up to 20,000 visitors
  • 1 domain

Optimize Plan:

  • $109/month (billed annually) or $145/month (billed monthly)
  • Unlimited landing pages, popups, and sticky bars
  • AI copywriting
  • Up to 1,000 conversions
  • Up to 30,000 visitors
  • 5 domain

Accelerate Plan:

  • $180/month (billed annually) or $240/month (billed monthly)
  • Unlimited landing pages, popups, and sticky bars
  • AI copywriting
  • Up to 2,500 conversions
  • Up to 50,000 visitors
  • 10 domain

Concierge Plan:

  • $469/month (billed annually) or $625/month (billed monthly)
  • Plus a one-time implementation fee
  • Unlimited landing pages, popups, and sticky bars
  • AI copywriting
  • Up to 5,000 conversions
  • Up to 100,000 visitors
  • 25 domain
  • Dedicated success manager

Unbounce offers a 14-day free trial for all plans, so you can try out the platform before committing to a paid plan. Additionally, if you pay annually, you can save up to 25% compared to monthly billing.

Unbounce Pricing

Pros and Cons


  • Easy to use drag-and-drop interface
  • A wide variety of customizable templates to choose from
  • Popups and sticky bars can help increase conversions
  • Smart Traffic and Smart Copy AI features can help improve results
  • Integrations with popular marketing tools like Mailchimp and Salesforce
  • Responsive customer support team


  • Pricing can be expensive for smaller businesses
  • Limited functionality for the Essential plan
  • Limited flexibility in design customization


If you're looking for an easy-to-use landing page builder with a wide variety of templates and integrations, Unbounce is definitely worth considering. The drag-and-drop interface makes it simple to create professional-looking landing pages, and the Smart Traffic and Smart Copy AI features can help you improve your results even further. However, if you're on a tight budget or need more advanced customization options, you may want to explore other options. Overall, we'd say that Unbounce is a solid choice for businesses of all sizes looking to improve their landing page performance.

Boost your website conversion rates with a landing page from Unbounce.
Try Unbounce
Read more

Related posts

No items found.