5 min read

Typeform Review: Is it the most engaging form builder? (2023)

Written by
Marty Youssef
Updated on
March 26, 2023
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Are you tired of creating online forms and surveys that fail to engage your audience?

As someone involved in marketing, research, or customer service, you know the importance of captivating forms and surveys to collect valuable data and insights.

But crafting attractive and user-friendly forms can be a challenge, especially if you're not a design expert.

That's where Typeform enters the picture. Typeform is an online form builder that simplifies the process of creating visually appealing and interactive forms, without any technical know-how.

In this review, we'll thoroughly examine Typeform's features, pricing, pros and cons, and compare it to other popular alternatives to help you decide if it's the right tool for your needs.

So, let's dive in and explore whether Typeform can be the solution to your form and survey challenges.

Table of content

What is typeform?

Typeform is a versatile online form and survey builder that aims to transform the way users collect information and engage with their audience.

Launched in 2012 by co-founders David Okuniev and Robert Muñoz, Typeform quickly gained traction for its innovative approach to form design and user experience. 

Targeting businesses, organizations, and individuals, Typeform's primary goal is to simplify data collection while providing a visually appealing and interactive experience for respondents.

Standing out from the competition, Typeform's unique selling point is its "conversational" approach to forms, using one question at a time, which fosters higher completion rates and better overall user engagement.

Typeform Features

As you dive into the world of Typeform, you'll quickly discover a plethora of features designed to make your forms and surveys not only visually appealing but also highly engaging.

In this section, we'll explore the key features that set Typeform apart from its competitors and delve into how they can elevate your data collection game to new heights.

Let's dive in and uncover the power behind Typeform's innovative approach to form building.

User-friendly interface and design customization

Typeform's intuitive drag-and-drop builder makes it easy for anyone to create visually striking forms and surveys. With a wide range of pre-built templates, you can quickly get started and tailor each form to your specific needs. Additionally, custom branding options allow you to align your forms with your organization's identity and maintain a professional look.

Typeform Form Builder

Question types and logic

Offering a variety of question types, from multiple choice and open-ended to scales and rankings, Typeform ensures that you can collect diverse data. Its advanced conditional logic and branching capabilities enable you to create personalized paths for respondents, resulting in more relevant and accurate information. Hidden fields can also be added for advanced customization and data pre-filling.

Typeform question types and logic

Form and survey templates

One standout feature of Typeform is its extensive library of professionally designed templates, catering to a wide range of industries and use cases. These templates not only save you time but also provide a solid starting point for creating visually appealing and effective forms or surveys.

The templates are categorized by purpose, such as lead generation, feedback collection, quizzes, and more, allowing you to quickly find the perfect match for your needs. Additionally, each template is fully customizable, giving you the freedom to tweak the design, add or remove questions, and incorporate your own branding elements.

By utilizing Typeform templates, you can ensure that your forms maintain a consistent, polished appearance while still enjoying the flexibility to create a unique and engaging experience for your respondents.

Typeform templates

Integrations and automation

Typeform's robust integration options, including popular third-party apps like Google Sheets, MailChimp, and Zapier, streamline your workflows and automate processes. The platform's webhooks and API allow for seamless data transfer and communication with other systems, expanding its functionality and adaptability.

Typeform Analysis

Data analysis and reporting

Real-time results and a comprehensive analytics dashboard make it simple to track and analyze the data collected through your forms. Typeform also offers various data export options, such as CSV, XLS, and PDF formats, allowing you to efficiently share insights and collaborate with your team.

Typeform pricing

Typeform offers a range of pricing plans to suit different budgets and requirements. The five main tiers include:

Free plan

Ideal for users who want to test out the platform or have basic form creation needs. This plan includes limited features and a cap on the number of responses per month.

Basic plan

Designed for individuals or small teams looking for more customization options and additional features, such as logic jumps and payment collection.

The Basic plan is $29 USD per month or $25 per month if paid annually.

Plus plan

Catering to businesses seeking advanced features, like more seats, a custom subdomain, a brand kit and more.

The Plus plan is $59 USD per month or $50 per month if paid annually.

Business plan

Intended for larger organizations that require advanced integrations with tools like Salesforce and Google Tag Manager, response management tools and priority support.

The Business plan is $99 USD per month or $83 per month if paid annually.

Enterprise plan

Enterprise plan: Tailored specifically for large organizations and enterprises, this plan offers custom response limits and seats to accommodate the needs of your entire team. The plan also includes custom domains and branding options, Single Sign-On (SSO) for increased security and convenience, and ensures HIPAA and GDPR compliance to protect sensitive data and maintain privacy standards.

You will need to contact the Typeform sales team to learn more about Enterprise pricing.

Typeform provides monthly and annual billing options, with the latter offering a discount for users who commit to a longer-term subscription. Nonprofits and educational institutions may also be eligible for special pricing.

Typeform Pricing

Typeform Alternatives

Typeform vs Google Forms

Google Forms is a free and user-friendly option for creating basic forms and surveys. While it lacks the advanced customization and design features that Typeform offers, it seamlessly integrates with other Google Workspace tools, making it an attractive choice for those already using the Google ecosystem. However, if you require advanced logic, branding, or integration capabilities, Typeform would be a better fit.

Typeform vs SurveyMonkey

SurveyMonkey is a well-established survey platform with a wide range of question types and advanced analysis tools. While both Typeform and SurveyMonkey offer a robust set of features, SurveyMonkey provides more extensive options for data analysis and reporting. Typeform, on the other hand, focuses more on the design and user experience aspects, making it more engaging for respondents. Your choice between the two platforms will depend on whether you prioritize design and user experience or data analysis and reporting.

Typeform vs JotForm

JotForm is a versatile form builder that offers a comprehensive set of features, such as payment processing, form widgets, and a large template library. Both Typeform and JotForm provide a wide range of customization options and integrations, but JotForm stands out with its extensive selection of form widgets and add-ons. However, Typeform's unique conversational approach to form design may make it a more engaging choice for certain use cases. The decision between the two platforms will depend on the specific features and functionality you require for your forms and surveys.

Typeform Pros and Cons


  1. User-friendly interface and design customization: Typeform's intuitive builder and customization options make it easy to create engaging forms.
  2. Variety of question types and advanced logic: The platform offers numerous question options and sophisticated logic tools, allowing for personalized respondent experiences.
  3. Robust integration options: Typeform's compatibility with popular third-party apps streamlines workflows and increases efficiency.
  4. Comprehensive data analysis and reporting: Real-time results and versatile export options make it simple to analyze and share collected data.


  1. Limited features in the free plan: Users with basic needs may find the free plan's limitations restrictive.
  2. Higher cost compared to some alternatives: Typeform's pricing can be a deterrent, especially for those on a tight budget.
  3. No custom HTML or CSS: Typeform does not allow users to directly edit HTML or CSS, which may be a drawback for those looking to create highly customized forms or implement unique design elements beyond the built-in options.
  4. Inability to access partial form submissions: Typeform does not provide the option to view or collect data from incomplete form submissions, which may be a limitation for users who want to analyze partially filled-out forms and gather insights from respondents who did not complete the entire process.


After thoroughly examining Typeform's features, pricing, and comparing it to popular alternatives, it's clear that Typeform offers a unique and engaging experience for both form creators and respondents. Its user-friendly interface, diverse question types, and advanced logic capabilities make it a strong contender in the online form and survey market.

However, pricing may be a concern for some users, and limitations such as the lack of custom HTML/CSS editing and the inability to access partial form submissions might be drawbacks for certain use cases. Ultimately, your decision will depend on your unique requirements, budget, and priorities.

If Typeform aligns with your needs, it's worth trying out their free plan or taking advantage of a trial period to explore its features and determine if it's the right fit for you.

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