5 min read

Framer Review (2023): Is it the future of website builders?

Written by
Marty Youssef
Updated on
July 4, 2023
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Are you struggling with building a professional website that stands out and engages your audience?

Whether you're a startup, a freelancer, or a large corporation, having a well-designed and interactive website is crucial in today's digital age. It's your online storefront, your brand's digital face, and often the first point of contact for potential customers.

However, creating a website that's both visually appealing and functional can be a daunting task, especially if you're not a coding expert or a seasoned web designer.

Enter Framer, a tool that promises to revolutionize the way you build websites. Framer leverages the power of AI to help you design and publish real responsive websites, without writing a single line of code.

In this review, we'll delve into Framer's features, pricing, pros and cons, and compare it to other website building tools in the market. Our goal is to help you determine if Framer is the right tool for your website creation needs.

So, let's get started and discover if Framer can be the answer to your website building challenges.

Table of content

What is Framer?

Framer is more than just a tool; it's a comprehensive web design platform that believes in empowering everyone to create stunning, high-speed websites. Born from a simple JavaScript library, Framer has grown and evolved over the years, transforming into a platform that supports you at every stage of your web design journey.

The creators of Framer have a clear vision: to make website creation accessible to all, regardless of their technical expertise. This vision is reflected in Framer's user-friendly interface and innovative features, which allow users to design, build, and publish websites with ease and efficiency.

Framer's journey has been marked by continuous growth and innovation. It has successfully raised funds in multiple series, reflecting the confidence of investors in its potential. From its initial seed funding to its Series A and B rounds, Framer has consistently attracted investment, enabling it to develop and refine its offerings.

Today, Framer stands as a robust platform that combines the power of AI with user-friendly design tools. Whether you're a beginner dipping your toes into the world of web design or a seasoned professional looking for a more efficient way to create websites, Framer offers a solution that caters to your needs.

In the next sections, we'll delve deeper into Framer's features, pricing, and how it stacks up against other website building tools in the market. So, stay tuned as we explore the ins and outs of Framer.

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Framer Features

In this section, we'll delve into the heart of what makes Framer a unique and powerful tool for website creation: its features.

Framer boasts a range of innovative features designed to make website building a breeze, even for those with little to no coding experience. From AI-driven design to a freeform canvas, Framer offers a suite of tools that cater to both beginners and seasoned web designers alike.

Let's explore these features in more detail to understand how they can revolutionize your website creation process.

AI-Driven Design

Framer leverages the power of Artificial Intelligence to kickstart your website design process. It generates a beautiful first version of your site, which you can then customize to your liking. This feature significantly reduces the time and effort required to get your website up and running.

Framer AI tool

Freeform Canvas

Framer's freeform canvas allows you to design your website just the way you want it. You can add animations, interactions, and even a Content Management System (CMS) to your site. This feature provides you with the flexibility to create unique and engaging websites.

Framer Canvas with Designs

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Figma Plugin

For those who are already using Figma for their web designs, Framer offers a seamless transition. With the Figma plugin, you can easily copy and paste your web designs from Figma to Framer. This feature ensures that you don't have to start from scratch when you decide to use Framer.

Figma to HTML with Framer plugin

SEO Optimization

In today's digital age, Search Engine Optimization (SEO) is crucial for any website. Framer helps you build lightning-fast, globally optimized sites. This feature ensures that your website ranks high on search engine results, increasing its visibility and traffic.


Framer allows you to connect your site to popular apps through its variety of plugins. Whether you want to add a YouTube video, a Twitter feed, or a Google Map to your site, Framer's plugins have got you covered.

Framer Plugins

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Site Management

Framer provides you with tools to ensure that your site looks great when it's shared. You can easily manage your site's appearance and functionality, making sure it leaves a lasting impression on its visitors.

These are just a few of the many features that Framer offers. In the next sections, we'll discuss Framer's pricing and how it compares to other website building tools in the market.

Framer Site Management Settings

Framer Pricing

Whether you're building a hobby project or launching a new website at work, Framer offers a variety of pricing plans to match your needs. These plans include the following options:

Free Plan

Framer offers a free plan that is perfect for hobby projects. This plan includes access to the design editor and allows you to publish your site with a Framer banner. While this plan is limited in its features, it's a great way to get started with Framer and explore its capabilities.

Mini Plan

The Mini plan is priced at $5 per month (billed yearly) or $10 per month per site. It's designed for creating landing pages and includes features like a home and 404 page, a custom domain, and support for up to 1,000 visitors per month.

Basic Plan

For personal sites, Framer offers the Basic plan at $15 per month (billed yearly) or $20 per month per site. This plan offers unlimited pages, password protection, one CMS collection, a 10-page search limit, and supports up to 10,000 visitors per month.

Pro Plan

The Pro plan is designed for larger sites and is priced at $25 per month (billed yearly) or $30 per month per site. It includes analytics, staging, redirects, 10 CMS collections, a 25-page search limit, and supports up to 100,000 visitors per month.

Team Pricing

Framer also offers team pricing at $20 per month per editor (billed yearly) or $25 per month per editor. This includes a team workspace, the ability to collaborate on paid sites, custom code across team projects, a 7-day version history, and unlimited viewers.

Business Plan

For businesses that need custom limits and app features, Framer offers a custom Business plan. This plan includes features like onboarding, launch support, SEO & performance audit, a Slack channel with Framer, no hard hosting limits, reverse proxy support, premium infrastructure, custom application limits, a business contract, centralized yearly billing, confidentiality agreement, and advanced security.

Framer also offers a cost calculator on their pricing page to help you estimate your costs based on your specific needs.

Framer Pricing

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Pros and Cons of Framer

Pros of Framer

AI-Driven Design

One of the standout features of Framer is its AI-driven design. This feature allows users to generate a first version of their site quickly and easily, reducing the time and effort required to get a website up and running.

User-Friendly Interface

Framer's interface is intuitive and easy to navigate, making it accessible for users of all skill levels. Whether you're a beginner or a seasoned web designer, you'll find Framer's platform easy to use.

Comprehensive Features

Framer offers a wide range of features, including a freeform canvas, a Figma plugin, SEO optimization, a variety of plugins, and site management tools. These features provide users with the flexibility to create unique and engaging websites.

Pricing Options

Framer offers a variety of pricing options to suit different needs and budgets. Whether you're working on a hobby project or a larger site, Framer has a plan that can accommodate your needs.

Cons of Framer

Learning Curve

While Framer's interface is user-friendly, there can be a learning curve for users who are new to website design. However, Framer offers a range of tutorials and an active community to help users get up to speed.

Limited Free Plan

Framer's free plan is somewhat limited in its features. For example, it includes a Framer banner on published sites and does not offer a custom domain. Users who want access to more advanced features will need to upgrade to a paid plan.

No E-commerce Features

As of now, Framer does not offer native e-commerce features. This could be a drawback for users who want to set up an online store on their website.

Framer Alternatives

When it comes to website building and design tools, Framer is not the only player in the game. There are several other alternatives that you might want to consider, each with its own unique features and advantages. Here are some of the most popular alternatives to Framer:


Webflow is a powerful website builder that offers a blend of design, development, and content management tools. It's a great alternative to Framer for those who want more control over their website's design and functionality. Webflow's key features include:

  • Visual CMS: Webflow's CMS is a visual-based platform that allows you to design your website while you build it. This makes it easy to create and manage complex, dynamic sites without needing to know how to code.
  • Interactions and animations: Webflow offers a wide range of pre-built animations and interactions that you can easily add to your website. You can also create your own custom animations.
  • Ecommerce capabilities: With Webflow, you can easily build a fully functional online store. It offers a range of ecommerce features, including shopping carts, product pages, and secure checkout.
  • Responsive design: Webflow's design tools allow you to create a website that looks great on any device. You can easily adjust your design for different screen sizes.


Squarespace is a user-friendly website builder known for its beautiful, professionally designed templates. It's a good alternative to Framer for those who want a simple, straightforward way to build a stylish website. Squarespace's key features include:

  • Designer templates: Squarespace offers a wide range of high-quality, customizable templates that are designed to look great on any device.
  • Ecommerce capabilities: Squarespace makes it easy to set up an online store, with features like product merchandising, inventory management, and secure checkout.
  • Marketing tools: Squarespace offers a suite of marketing tools, including email campaigns and social media integration, to help you grow your online presence.
  • Scheduling software: With Squarespace, you can easily schedule appointments and sell classes through your website.


Wix is a versatile website builder that offers a wide range of design and functionality options. It's a good alternative to Framer for those who want a lot of flexibility in their website design. Wix's key features include:

  • Drag-and-drop editor: Wix's editor is easy to use and allows you to customize your website's design with a simple drag-and-drop interface.
  • Wide range of features: Wix offers a wide range of features, including ecommerce capabilities, a blogging platform, and appointment scheduling.
  • Large template library: Wix has a large library of customizable templates that you can use as a starting point for your website.
  • SEO tools: Wix offers a suite of SEO tools to help you optimize your website for search engines.

Final Verdict

After a comprehensive review of Framer, it's clear that this tool offers a unique and powerful platform for website creation. Its AI-driven design, user-friendly interface, and extensive features make it a compelling choice in the website building arena.

Framer's diverse pricing options cater to a range of needs and budgets, making it accessible to a wide audience. Its team pricing and business plan also make it a viable option for larger organizations and collaborative projects.

However, Framer is not without its drawbacks. The learning curve for new users and the limitations of the free plan may be off-putting for some. Additionally, the absence of e-commerce features could be a deal-breaker for those looking to set up an online store.

When compared to other alternatives in the market, Framer holds its own. While tools like Webflow, Squarespace, and Wix offer their own unique advantages, Framer's focus on AI-driven design and ease of use make it a standout choice.

In conclusion, if you're seeking a website building tool that combines the power of AI with a user-friendly interface and a wide range of features, Framer is definitely worth considering. Whether you're a beginner or a seasoned web designer, Framer has something to offer you. However, as with any tool, we recommend trying it out for yourself to see if it meets your specific needs and preferences.

Get 3 months free on a Pro annual plan using code partner25proyearly.

Get 3 months free on a Pro annual plan using code "partner25proyearly"
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