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4 minute read

Copywriting vs content writing: What's the difference?

Copywriting vs content writing: What's the difference?
Written by
Marty Youssef
Published on
August 26, 2022
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When businesses need something written, they usually turn to copywriters or content writers. But what’s the difference between these two types of writers? In this article, we compare copywriting vs. content writing to help you make the best decision for your business.

What is copywriting?

Copywriting is the art and science of persuasively selling products, services, or ideas through the written word. It's about understanding what people want or need and then using words to help them make a buying decision.

What is content writing?

Content writing is all about creating useful, compelling, and interesting information for your target audience. It's a form of online marketing that uses SEO keywords and other techniques to attract readers and convert them into customers or leads.

Job responsibilities of a copywriter

A copywriter is responsible for crafting the words that go into marketing collateral. This can include everything from website copy and email subject lines to brochures, ads, and even tweets.

The goal of copywriting is to persuade someone to take a desired action, such as making a purchase or signing up for a newsletter. To do this, copywriters must understand both the product or service they're selling and the customer they're selling it to. They then use their skills in copywriting to craft messages that will appeal to the customer and convince them to take the desired action.

Job responsibilities of a content writer

Content writers are responsible for creating useful, compelling, and interesting information for their target audience. Their goal is to attract readers and convert them into customers or leads.  

To do this, content writers must understand both the product or service they're writing about and the customer they're writing for.  They then use their skills in copywriting to craft messages that will appeal to the customer and convince them to take the desired action.

The main differences between copywriting vs. content writing:

While copywriting and content writing both aim to persuade readers to take a desired action, there are some key differences between the two. Here are a few of the most important ones:

Role

A copywriter is responsible for crafting the words that go into marketing collateral. This can include everything from website copy and email subject lines to brochures, ads, and even tweets. The goal of copywriting is to persuade someone to take a desired action, such as making a purchase or signing up for a newsletter.

A content writer is responsible for creating useful, compelling, and interesting information for their target audience. Their goal is to attract readers and convert them into customers or leads.

Format

Copywriting is often more formal and direct than content writing. It's typically used in sales and marketing materials such as ads, landing pages, and email marketing campaigns.

Content writing can be more casual and approachable. It's often used in blog posts, articles, social media updates, and ebooks.

Purpose

Copywriting is all about persuasion—getting people to take a desired action, such as making a purchase. Content writing is about providing value and building relationships.

Tone of writing

Copywriting is typically about selling something, so the tone is often sales-oriented. Content writing is about providing information, so the tone is usually more educational.

Copywriting skills

Creative thinking

The ability to come up with new and innovative ideas is essential for copywriters. They need to be able to look at a product or service and find new angles and ways to sell it. Copywriters must also be able to come up with catchy headlines and phrases that will grab people's attention and persuade them to read more.

Persuasive writing

Since the goal of copywriting is to get people to take a desired action, copywriters must be able to write in a way that is persuasive and convincing. They need to be able to make their case in a clear and compelling way. Nowadays it is becoming more common for copywriters to use AI-powered copywriting tools to write more persuasive copy.

Understands marketing goals

Copywriters need to understand the marketing goals of the business they're working for. They must be able to align their copy with those goals and write in a way that will help achieve them.

Content writing skills

Research

Since content writers must be able to provide accurate and up-to-date information, they need to be good at research. They must be able to find reliable sources of information and gather it quickly and efficiently.

SEO

Content writers should have a basic understanding of SEO and how to write copy that is optimized for the search engines. They should be able to incorporate keywords into their writing in a way that sounds natural and appeals to readers.

Writing for different formats

Content writers must be able to write for different formats, such as blog posts, articles, social media updates, and ebooks. They should be able to adapt their writing style to fit the different requirements of each format.

Conclusion

In conclusion, copywriting vs content writing comes down to this: copywriting is about persuasion and content writing is about providing value. Both play an important role in marketing, but they serve different purposes. Copywriters need to be creative and persuasive, while content writers must be good at research and writing for different formats.

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