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10 best copywriting books every writer needs to read

10 best copywriting books every writer needs to read
Written by
Marty Youssef
Published on
August 22, 2022
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Copywriting is one of the most essential skills for any marketer or business owner. Whether you're crafting email subject lines, writing website copy, or creating ads, knowing how to write persuasive, compelling copy is key to driving results.

While there are many AI copywriting tools flooding the market these days, you still should learn the basics of copywriting if you want to produce truly great results. The best way to do that is to study from the best in the field by reading some of the best copywriting books out there.

To help you do just that, we've put together a list of 10 must-read books for anyone who wants to become a better copywriter. These books cover everything from the fundamentals of writing great copy to more advanced techniques for driving results.

1. Ogilvy on Advertising by David Ogilvy

Ogilvy on advertising book
Source: Amazon

Ogilvy on Advertising is a timeless classic written by one of the most successful and well-known copywriters of all time, David Ogilvy. In the book, Ogilvy shares his insights and wisdom on everything from crafting headlines and writing great ad copy to creating effective campaigns.

If you want to learn from one of the best, then this is the book for you. Not only is it packed with useful information, but it's also written in an engaging and entertaining style that makes it a pleasure to read.

2. The Boron Letter by Gary Halbert

The Boron Letters Book
Source: Amazon

The Boron Letter is a must-read for any copywriter who wants to improve their skills. It's written by Gary Halbert, one of the most successful and well-known copywriters of all time, and it's packed with useful information on everything from writing headlines to creating effective ads.

If you want to improve as a copywriter, this is the book for you. It's jam-packed with helpful information and is written in a hilariously crude style that makes it a fun read as well.

3. Scientific Advertising by Claude C. Hopkins

Scientific Advertising Book
Source: Amazon

Scientific Advertising was written by Claude Hopkins, one of the pioneers of modern advertising. In the book, Hopkins lays out his approach to creating effective advertising campaigns, which he calls "scientific advertising."

The book is full of useful insights and advice, and it's a must-read for anyone who wants to learn more about copywriting and how to create effective ads.

4. Advertising Secrets of the Written Word by Joseph Sugarman

Advertising Secrets Book
Source: Amazon

This book is about how to write great ad copy that sells. Joseph Sugarman is a well-known and successful direct marketer, and in this book he shares his secrets for creating headlines, body copy, and calls to action that get results.

Sugarman's book is packed with useful tips and advice on everything from writing headlines and body copy to creating effective calls to action. He also shares his thoughts on what makes a great ad, and how to create an advertising campaign that gets results.

5. The Adweek Copywriting Handbook by Joseph Sugarman

Adweek Copywriting Handbook
Source: Amazon

Another great book from Joseph Sugarman, The Adweek Copywriting Handbook is a must-read for anyone who wants to write great ad copy. In the book, Sugarman shares his insights and advice on everything from crafting headlines and body copy to creating effective calls to action.

If you're serious about becoming a better copywriter, then this is the book for you. The Adweek Copywriting Handbook is packed with useful tips and information, and it's a must-read for anyone who wants to write better ad copy.

6. Breakthrough advertising by Eugene Schwartz

Breakthrough Advertising Book
Source: Amazon

Eugene Schwartz's Breakthrough Advertising is a must-read book for any serious copywriter. In the book, Schwartz lays out his approach to creating effective advertising campaigns, which he calls "breakthrough advertising."

The book is full of useful insights and advice, and it's a must-read for anyone who wants to learn more about copywriting and how to create powerful ads.

7. The Copywriter's Handbook by Robert Bly

Copywriters Handbook Book
Source: Amazon

The Copywriter's Handbook is a comprehensive guide to copywriting, written by one of the most successful and well-known copywriters of all time, Robert Bly. In the book, Bly covers everything from the basics of writing great copy to more advanced techniques for driving results.

This is a great book for beginners who want to understand the basics of copywriting, as well as for more experienced writers who are looking to take their skills to the next level.

8. How to Write a Good Advertisement by Vic Schwab

How to write a good advertisement book
Source: Amazon

This book is full of great advice for copywriters, from one of the best in the business. Vic Schwab was a successful ad man in the early days of advertising, and he shares his insights and tips on everything from writing headlines to creating effective calls to action.

If you're looking for useful advice on copywriting, then this is the book for you. It's packed with helpful information and is written in a clear and concise style that makes it easy to understand.

9. Testing Advertising Methods by John Caples

Tested Advertising Methods Books
Source: Amazon

This book is all about testing different advertising methods to see which ones work best. John Caples was a pioneer in the field of testing, and in this book he shares his insights and advice on how to test ad campaigns to determine what works and what doesn't.

If you're interested in learning more about testing and how to create effective ads, then this is the book for you. It's packed with useful information and is written in a clear and concise style that makes it easy to understand.

10. Influence by Robert Cialdini

Influence Book
Source: Amazon

Influence is a classic book on persuasion, written by Robert Cialdini. In the book, Cialdini covers the six principles of persuasion and how to use them to create effective ads.

If you're interested in learning more about how to persuade people, then this is the book for you. It's packed with useful information and is written in a clear and concise style that makes it easy to understand.

Conclusion

If you're serious about becoming a better copywriter, then these are the ten books you need to read. Each one is packed with useful information and advice, and they'll all help you improve your skills and become a more effective writer. So what are you waiting for? Start reading today!

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