9 best VWO alternatives and competitors (2023)

Searching for an alternate to VWO? We have you covered with our comprehensive list of top alternatives so you can more accurately track the activity of your website visitors. From heatmaps and session recordings to funnel analysis and visitor surveys, check out the top alternatives below.

Marty Youssef
February 21, 2023
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Hotjar is a user analytics and feedback tool that helps businesses understand how their website or app is being used. With features like heatmaps, visitor recordings, and surveys, Hotjar allows users to visualize and analyze user behavior in order to improve user experience and increase conversions.

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Hotjar is a user analytics and feedback tool that helps businesses understand how their website or app is being used. With features like heatmaps, visitor recordings, and surveys, Hotjar allows users to visualize and analyze user behavior in order to improve user experience and increase conversions.

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Microsoft Clarity is a free web analytics tool that helps website owners understand how users interact with their website. With features like session recordings, heatmaps, and click tracking, Clarity provides in-depth insights into user behavior and helps identify areas for improvement. Additionally, Clarity offers data visualization and segmentation options, as well as easy integration with other Microsoft products like Power BI and Microsoft Ads.

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Microsoft Clarity is a free web analytics tool that helps website owners understand how users interact with their website. With features like session recordings, heatmaps, and click tracking, Clarity provides in-depth insights into user behavior and helps identify areas for improvement. Additionally, Clarity offers data visualization and segmentation options, as well as easy integration with other Microsoft products like Power BI and Microsoft Ads.

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FullStory is a digital experience analytics platform that offers session replay, heatmaps, funnel analysis, error tracking, advanced search and segmentation, and integration with popular tools to help businesses gain deep insights into user behavior and optimize the digital experience.

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FullStory is a digital experience analytics platform that offers session replay, heatmaps, funnel analysis, error tracking, advanced search and segmentation, and integration with popular tools to help businesses gain deep insights into user behavior and optimize the digital experience.

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Mouseflow is a website analytics tool that helps businesses optimize user experiences by providing session replay, heatmaps, funnels, and form analytics. It also offers conversion rate optimization and feedback tools.

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Mouseflow is a website analytics tool that helps businesses optimize user experiences by providing session replay, heatmaps, funnels, and form analytics. It also offers conversion rate optimization and feedback tools.

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$55/month
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Smartlook is a powerful digital analytics tool that provides real-time insights into user behavior on websites and mobile apps. Key features include session replay, heatmaps, conversion funnels, and event tracking.

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Smartlook is a powerful digital analytics tool that provides real-time insights into user behavior on websites and mobile apps. Key features include session replay, heatmaps, conversion funnels, and event tracking.

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$18/month
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Lucky Orange is a comprehensive website optimization tool that offers dynamic heatmaps, session recordings, chat, form analytics, and conversion funnels to help businesses improve their online user experience and increase conversions.

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Lucky Orange is a comprehensive website optimization tool that offers dynamic heatmaps, session recordings, chat, form analytics, and conversion funnels to help businesses improve their online user experience and increase conversions.

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Contentsquare is an AI-powered digital experience platform that helps businesses optimize their online presence. Key features include advanced analytics, real-time insights, and visualizations for better user engagement and conversions.

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Contentsquare is an AI-powered digital experience platform that helps businesses optimize their online presence. Key features include advanced analytics, real-time insights, and visualizations for better user engagement and conversions.

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From
$29/month
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Crazy Egg is a website optimization tool that provides visual analytics to help businesses improve their online user experience. Key features include heat maps, scroll maps, click tracking, and A/B testing for data-driven decisions and increased conversions.

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Crazy Egg is a website optimization tool that provides visual analytics to help businesses improve their online user experience. Key features include heat maps, scroll maps, click tracking, and A/B testing for data-driven decisions and increased conversions.

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$122/month
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Plerdy is a multifunctional conversion rate optimization (CRO) platform that helps businesses increase website performance and revenue. Key features include heat maps, session recordings, conversion funnels, form analytics, and A/B testing for data-driven insights and optimization.

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Plerdy is a multifunctional conversion rate optimization (CRO) platform that helps businesses increase website performance and revenue. Key features include heat maps, session recordings, conversion funnels, form analytics, and A/B testing for data-driven insights and optimization.