9 best Hotjar alternatives and competitors (2023)

Looking for an alternative to Hotjar? We've got you covered with our list of the top alternatives, so you can better study the behavior of your website visitors. From heatmaps to session recordings and funnel analysis to visitor surveys, our list will help you discover which one is best for your business needs and make an informed decision.

Marty Youssef
February 26, 2023
We're reader-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you.
Free trial available
From
$200/month
Our favourite
Go to site

VWO is an all-in-one conversion optimization platform that helps businesses increase their website's performance. With features like A/B testing, heatmaps, visitor behavior analysis, and personalization campaigns, VWO empowers businesses to optimize their online presence for maximum conversions.

Learn more

VWO is an all-in-one conversion optimization platform that helps businesses increase their website's performance. With features like A/B testing, heatmaps, visitor behavior analysis, and personalization campaigns, VWO empowers businesses to optimize their online presence for maximum conversions.

Free trial available
From
$0/month
Our favourite
Go to site

Microsoft Clarity is a free web analytics tool that helps website owners understand how users interact with their website. With features like session recordings, heatmaps, and click tracking, Clarity provides in-depth insights into user behavior and helps identify areas for improvement. Additionally, Clarity offers data visualization and segmentation options, as well as easy integration with other Microsoft products like Power BI and Microsoft Ads.

Learn more

Microsoft Clarity is a free web analytics tool that helps website owners understand how users interact with their website. With features like session recordings, heatmaps, and click tracking, Clarity provides in-depth insights into user behavior and helps identify areas for improvement. Additionally, Clarity offers data visualization and segmentation options, as well as easy integration with other Microsoft products like Power BI and Microsoft Ads.

Free trial available
From
Our favourite
Go to site

FullStory is a digital experience analytics platform that offers session replay, heatmaps, funnel analysis, error tracking, advanced search and segmentation, and integration with popular tools to help businesses gain deep insights into user behavior and optimize the digital experience.

Learn more

FullStory is a digital experience analytics platform that offers session replay, heatmaps, funnel analysis, error tracking, advanced search and segmentation, and integration with popular tools to help businesses gain deep insights into user behavior and optimize the digital experience.

Free trial available
From
$39/month
Our favourite
Go to site

Mouseflow is a website analytics tool that helps businesses optimize user experiences by providing session replay, heatmaps, funnels, and form analytics. It also offers conversion rate optimization and feedback tools.

Learn more

Mouseflow is a website analytics tool that helps businesses optimize user experiences by providing session replay, heatmaps, funnels, and form analytics. It also offers conversion rate optimization and feedback tools.

Free trial available
From
$55/month
Our favourite
Go to site

Smartlook is a powerful digital analytics tool that provides real-time insights into user behavior on websites and mobile apps. Key features include session replay, heatmaps, conversion funnels, and event tracking.

Learn more

Smartlook is a powerful digital analytics tool that provides real-time insights into user behavior on websites and mobile apps. Key features include session replay, heatmaps, conversion funnels, and event tracking.

Free trial available
From
$18/month
Our favourite
Go to site

Lucky Orange is a comprehensive website optimization tool that offers dynamic heatmaps, session recordings, chat, form analytics, and conversion funnels to help businesses improve their online user experience and increase conversions.

Learn more

Lucky Orange is a comprehensive website optimization tool that offers dynamic heatmaps, session recordings, chat, form analytics, and conversion funnels to help businesses improve their online user experience and increase conversions.

Free trial available
From
Our favourite
Go to site

Contentsquare is an AI-powered digital experience platform that helps businesses optimize their online presence. Key features include advanced analytics, real-time insights, and visualizations for better user engagement and conversions.

Learn more

Contentsquare is an AI-powered digital experience platform that helps businesses optimize their online presence. Key features include advanced analytics, real-time insights, and visualizations for better user engagement and conversions.

Free trial available
From
$29/month
Our favourite
Go to site

Crazy Egg is a website optimization tool that provides visual analytics to help businesses improve their online user experience. Key features include heat maps, scroll maps, click tracking, and A/B testing for data-driven decisions and increased conversions.

Learn more

Crazy Egg is a website optimization tool that provides visual analytics to help businesses improve their online user experience. Key features include heat maps, scroll maps, click tracking, and A/B testing for data-driven decisions and increased conversions.

Free trial available
From
$122/month
Our favourite
Go to site

Plerdy is a multifunctional conversion rate optimization (CRO) platform that helps businesses increase website performance and revenue. Key features include heat maps, session recordings, conversion funnels, form analytics, and A/B testing for data-driven insights and optimization.

Learn more

Plerdy is a multifunctional conversion rate optimization (CRO) platform that helps businesses increase website performance and revenue. Key features include heat maps, session recordings, conversion funnels, form analytics, and A/B testing for data-driven insights and optimization.